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The grant was intended to establish a wellness program. The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media. To help the scientists get the word out, Coke has provided financial and logistical support to a new nonprofit organization called the Global Energy Balance Network, which promotes the argument that weight-conscious Americans are overly fixated on how cok they eat and drink while not paying enough attention to exercise. Blair, an exercise scientist, says in a recent video announcing the new organization. They contend that the company is using the new group to convince the public that physical activity can offset a bad diet despite mae that exercise has only minimal impact on weight compared with what mame consume. This clash over the science of obesity comes in a period of rising efforts to tax sugary drinks, remove them from schools and stop companies from marketing them to children.

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The grant was intended to establish a wellness program.

The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media. To help the scientists get the word out, Coke has provided financial and logistical support to a new nonprofit organization called the Global Energy Balance Network, which promotes the argument that weight-conscious Americans are overly fixated on how ,ake they eat and drink while not paying enough attention to exercise.

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Blair, an exercise scientist, says in a recent video announcing the new organization. They contend that the company is using the new group to convince the public cokke physical activity can offset a bad diet despite evidence that exercise has only minimal impact on weight compared with what people consume.

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This clash over the science of obesity comes in a period of rising efforts to tax sugary drinks, remove them from schools and stop companies from marketing them to children. In the last two decades, consumption of full-calorie sodas by the average American has dropped by 25 percent. Blair, a professor at the University of South Carolina whose research over the past ma,e years has formed much of the basis of federal guidelines on physical activity, and Gregory A.

In a statement, the company said it had a long history of supporting scientific research related to its beverages and topics such as energy balance. So far, the social media campaign has failed to gain much traction: As of Friday, the group had fewer than 1, followers on Twitter.

Photo A screengrab from the video about Coke's commitment to promoting fitness in Chicago. Yoni Freedhoff, an obesity expert at the University of Maje, wrote to the organization to inquire about its funding. Blair said this was an oversight that had been quickly corrected. Blair said.

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Critics say Coke has long cast the obesity epidemic as primarily an exercise problem. Freedhoff of the University of Ottawa said.

Now, public health advocates say, Coca-Cola is going a step further, recruiting reputable scientists to make the case for them. But studies suggest that the funds tend to bias findings. A recent analysis of beverage studies, published in the journal PLOS Medicine, found that those funded by Coca-Cola, PepsiCo, the American Beverage Association and the sugar industry were five times more likely to mmake no link between sugary drinks and weight gain than studies whose authors reported no financial conflicts.

Hill, Dr.

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Blair, and Dr. Hand announced the creation of the organization in an editorial in the British Journal of Sports Medicine. They argued that the public and many scientists largely overlooked physical inactivity as a cause of obesity.

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The university also disclosed that Coca-Cola had provided ificant funding to Dr. It is unclear how much of the money, if any, ended up as personal income for the professors. Hand said. Hill, also has financial ties to Coca-Cola.

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Hill said he had sought money from Coke to start the nonprofit because there was no funding available from his university. Hill said that he had also received a commitment of help from General Mills, as well as promises of support from other businesses, which had not formally confirmed their offers. He said he believed public health authorities could more easily change the way people eat by working with the food industry instead of against it. On its website, the group recommends combining greater exercise come food intake because, Dr.

Coca-Cola could be in tight supply of artificial sweetener for diet and zero-sugar drinks because of coronavirus

Blair suggests that sedentary behavior is a bigger factor. Most public health experts say that energy balance is an important concept, because weight gain for most people is about calories in vs. But the experts say research makes it clear that one side of the equation has a far greater effect. While people can lose weight in several ways, many studies suggest that those who keep it off for good consume fewer calories.

Growing evidence also suggests that maintaining weight loss is easier when people limit their intake of high glycemic foods such as sugary drinks and other refined carbohydrates, which sharply raise blood sugar. Physical activity is important and certainly helps, experts say.

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But studies show that exercise increases appetitecausing people to consume more calories. Exercise also expends far fewer calories than most people think. A ounce can of Coca-Cola, for example, contains calories and cole 10 teaspoons of sugar. Popkin said.

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In one of the most rigorous studies of physical activity and weight loss, published in the journal Obesityscientists recruited overweight, sedentary adults and put them on an aggressive exercise program. To isolate the effects of exercise on their weight, the subjects were instructed not to make any changes in their diets. Participants were monitored to ensure they exercised five to six hours a week, more than double the 2.

After a year, the men had lost an average of just 3.

Almost everyone was still overweight or obese. The initiative to tax soda ultimately failed. What's Next.

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